Who is this qualification for? 

The BTEC National Extended Diploma in Creative Digital Media Production is intended to be an Applied General qualification and is equivalent in size to three A levels. Learners wishing to take this BTEC will have successfully completed a level 2 programme of study with GCSEs or vocational qualifications. 

What does this qualification cover? 

Over thirteen units of content learners develop the underpinning knowledge and skills needed for the media sector. Learners investigate the media industry, looking at the influences of technology and audiences and how media is affected by these factors. They develop research skills through their investigations and understand the differences between primary and secondary research techniques and quantitative and qualitative responses. 

Learners study how to analyse and deconstruct media representations and develop the communication and planning skills that allow ideas to be produced. Learners refine their presentation skills through pitching media projects and their communication skills are developed by working in teams to complete various media projects. 

What could this qualification lead to?

The qualification is intended to carry UCAS points, and as it is equivalent in size to 3 A levels. The pathways allow learners to focus on particular sectors within the creative industries, and their aim is to indicate to end users what that focus has been – but are not intended to restrict future progression. Whichever pathway is chosen, the qualification meets admission requirements for a range of related higher education courses such as: 

• BA (Hons) Media Studies 
• BA (Hons) Computer Animation 
• BA (Hons) Media Production 
• BA (Hons) Film 
• BA (Hons) Digital Television Production 
• BSc (Hons) Broadcast Audio Technology 

Learners should always check the entry requirements for degree programmes at specific HE providers.

What will I study?